We rebranded!

by | Jan 24, 2022 | News

We are excited to announce the launch of our rebrand. 

Ikara’s new logo and visual identity are inspired by our core values and the spirit of being a pioneer in the service assurance industry.

Our new brand is the articulation of our ever-evolving mission to align digital efficiency and compliance, which makes users’ lives measurably better. This evolution of Ikara represents transformation, growth, success, and excellence.  

As part of the rebranding process, we are pleased to announce that Ikara will be removing any reference to Echelon. The decision to rebrand and remove this name follows research conducted with our customers and partners from around the world. 

We feel using one brand name for our platform is the best way to communicate that we are a seamless organisation with unmatched product breadth and geographic reach. 

You will also see a change in our domain, moving us forward into the future with a stronger brand unification. Besides changing our domain name and subsequently our email addresses, nothing else will change that will affect you as our user. The change to ikara.io follows the changes we have made with our rebrand and aligning with our Social Media accounts.

We can see that marketing our platform and services under one powerful brand will enhance marketplace impact and allow us to become a much stronger leader. 

Introducing Our New Brand

The Ikara logo and brand has undergone a significant transformation. The new identity had to satisfy all of the existing expectations that our original mark stands for, while simultaneously moving the brand forward.

Our goal was to create a new logo for Ikara that amplified the company’s values and reflected its culture. To do this, we spent time together as a team, learned about Ikara’s history and studied previous iterations of its mark. We took cues from the marks themselves and relied on our instincts as designers to help us create a symbol that would be timeless yet relevant.


The Upcoming Brand Standards & Usage Guide

A new Brand Standards & Usage Guide is being developed to provide the foundation for consistent application of the Ikara brand across all media including the platform, web, collateral and promotions. Consistently expressing the Ikara visual identity, builds strong brand awareness, allowing Ikara to maintain our position as the marketplace leader.


Why The Colour Change?

Colour provides a strong visual link to our brand identity across a wide range of applications. The consistent representation of these core colours helps reinforce the distinctiveness of the Ikara brand. We researched, tested and studied many colour palettes before deciding on the final palette which would represent the brand’s values and personality, now and in the future.

Dark Grey, White, Cerulean, and Turquoise serve as our brand’s corporate colours for print and digital applications. An extended colour palette has been created for use in the platform and other corporate materials.

This new brand prepares Ikara for big plans moving into the future. 

We are incredibly proud of the work that we do at Ikara and thankful for the employees, the partnerships and clients who have accompanied us in our growth. We have worked hard over the last year to transform our identity and are proud of what we have achieved as a team.  

We appreciate your continued confidence in us and we trust you will share in our enthusiasm as we move into this exciting new chapter for our company.  

Thank you, from the team at Ikara.